By Todd James Pierce
Whereas the good fortune of Disneyland is basically credited to Walt and Roy Disney, there has been a 3rd, generally forgotten dynamo instrumental to the improvement of the park—fast-talking Texan C. V. wooden. Three Years in Wonderland offers the never-before-told, complete tale of “the happiest position on earth.” utilizing info from over 100 unpublished interviews, Todd James Pierce lays down the arc of Disneyland’s improvement from an concept to a paragon of entertainment.
In the early Nineteen Fifties, the Disney brothers employed wooden and his staff to strengthen a feasibility examine for an leisure park Walt desired to construct in southern California. “Woody” quick turned a important determine. In 1954, Roy Disney employed him as Disneyland’s first legit worker, its first normal supervisor, and appointed him vp of Disneyland, Inc., the place his authority used to be handed purely by means of Walt. a super venture supervisor, wooden used to be additionally a con guy of varieties. formerly, he had cast his college degree. A smooth-talker attracted to Hollywood, the 1st common supervisor of Disneyland valued cash over artwork. As kin soured among wooden and the Disney brothers, wooden came upon artistic how one can raise his source of revenue, leveraging his place for private reputation. finally, tensions on the Disney park reached a boiling element, with Walt challenging he be fired.
In compelling element, Three Years in Wonderland lays out the struggles and rewards of establishing the world’s first cinematic topic park and convincing the yankee public $17 million enjoyment park was once the best position for a relations holiday. The early event of Walt Disney, Roy Disney, and C. V. wooden is without doubt one of the so much fascinating untold tales within the historical past of Hollywood. Pierce interviewed dozens of people who loved lengthy careers on the Walt Disney corporation in addition to dozens of people who—like C. V. Wood—helped improve the park yet then left the corporate for strong as soon as the park was once complete. via a lot study and plenty of interviews, Three Years in Wonderland deals readers a unprecedented chance to face shoulder-to-shoulder with the boys and ladies who outfitted the best-known subject park on the planet.
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Additional resources for Three Years in Wonderland: The Disney Brothers, C. V. Wood, and the Making of the Great American Theme Park
One can assume that this speculator hoped to make a substantial profit by withholding the property until the developer agreed to a much higher price per acre. We found out the person bought 20 acres. He thought he was going to make some money out of it. . ”1 Immediately following the loss of the Ball Road site, Woody, Buzz Price, and Nat Winecoff began to explore nearby sites in the cities of La Mirada and Santa Ana, all of them next to the proposed route of the new freeway. This time, however, they were careful that no one—not even the landowners—understood how many acres they were attempting to buy.
Based on this information, land developers and speculators were purchasing large parcels near the proposed freeway expansion, mostly with an eye toward building suburban housing tracks, shopping centers, and motels for travelers. The town’s modest population (then roughly 30,000) was poised to explode. There was, however, one exception to this strategy of lowball offers. For this parcel, Disney authorized Coldwell Banker to offer $5,300 per acre plus an additional $100,000 for the assets of the trailer company itself.
The initial name, Mickey Mouse Park, suggested an amusement park developed primarily for children. He tried out new names, including the name Disneyland. Making good on his promise to help, Roy Disney went so far as to purchase forty acres in Calabasas to protect a possible later purchase of land in that area. But almost immediately, Walt and Roy began to doubt the wisdom of building in Calabasas. More to the point, they began to doubt their ability to select a good site for an outdoor amusement facility, as neither man knew much about traditional amusement parks, nor did they know much about real estate developments north of Los Angeles.
Three Years in Wonderland: The Disney Brothers, C. V. Wood, and the Making of the Great American Theme Park by Todd James Pierce